Investors Still Like the Taste of Salesforce’s Kool-Aid

Shares in Salesforce.com, the cloud-based provider of customer relationship management software, are rocking after hours on an earnings report that showed profits falling, but sales picking up–way up.

Salesforce shares soared by more than $10.19, or 7.5 percent, to $146.30 after it reported earnings that fell to $530,000, or break-even on a GAAP basis, versus $17.7 million a year ago. On a non-GAAP basis, profits decreased by 7 percent from the year-ago period to 28 cents, beating the consensus of analysts by a penny.
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Article link, Investors Still Like the Taste of Salesforce’s Kool-A

LinkedIn: The Startup Ecosystem and the “Zuckerberg Effect”

No one knows what fate– or the NYSE–will have in store for LinkedIn following today’s madcap opening. But venture capitalists like Benchmark Capital’s Bill Gurley say the company’s $9 billion IPO should have one immediate effect, finally putting to rest Silicon Valley’s long-running apathy toward IPO’s, aka, “The Zuckerberg Effect.”

While much hay in investment circles has been made over “the death of the IPO” and the emergence of the M&A as the future end game for venture capitalists, Gurley doesn’t see it that way at all.

It’s true that household-name, blockbuster internet IPO’s have been on the decline since the first dot-com bubble. Meanwhile, for much of the past decade, big players like Google, Apple and Microsoft have been gobbling up companies at a ferocious pace. The market naturally came to rely on mergers and acquisitions.
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Article link, LinkedIn: The Startup Ecosystem and the “Zuckerberg Effect”

Give us the IMF job, Europe shrieks

CNN Anchor, Richard Quest

The Europeans are in a tricky position. They desperately want to keep the top job at the IMF, but they can’t be seen to be nakedly saying “it’s ours by right.”

So leaders from European Commission President Jose Manuel Barroso to finance ministers from Austria, Sweden and Denmark, (in fact just about anyone from Europe who has opened their mouth on the subject), are turning linguistic cartwheels to promote a European solution.
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Link, Give us the IMF job, Europe shrieks

Business Booster

Une émission animée par Didier Delmer, accompagné d’un professionnel de l’entreprise.

Chaque semaine Didier reçoit un entrepreneur et l’interroge sur sa stratégie de développement d’entreprise. Un expert ponctue cette rencontre en y apportant son retour d’expérience.

Source et lien,Business Booster

Crisis lexicon thrives but Greek debt does the talking

The Greek debt crisis may be giving eurozone finance ministers plenty to talk about in Brussels this week, but their careful choice of words has led to a veritable boom for the economic vernacular.

We have 2007 to thank for the terms ‘sub prime’ and ‘credit crunch,’ now 2011 has given us a new lexicon. It includes words like ‘soft’ and ‘hard’ restructurings and ‘brutal austerity.’

Economic novices may think they are alone in finding this new jargon opaque and perhaps intimidating. Fear not.

Article link,Crisis lexicon thrives but Greek debt does the talking

VERS L'AVÈNEMENT D'UN MARKETING EN TEMPS RÉEL

La montée en force des réseaux sociaux favorise l'information immédiate. Cela implique pour les marketeurs une évolution de la relation clients.

CE QUI VAUT POUR l'espace [la capacité de communiquer en tout point, surtout à mesure que se répand l'usage des smartphones, tablettes et e-books, inaugure l'ère de l'ubiquité et, plus encore, ce paradoxe conjoint : l'enjeu du local] vaut aussi pour le temps. Si historiquement le marketing s'est développé en agissant contre le temps, essayant d'y échapper en créant des empreintes qui durent - l'image de marque en est le meilleur exemple -, l'environnement numérique en abolit l'effort.

Toute la doctrine relationnelle s'est construite sur l'idée qu'en développant la confiance, le sentiment d'engagement, il était possible d'échapper à la conjoncture, au hasard de la transaction. Mais ce que l'environnement digital propose est bien différent. La montée en force de réseaux tels que Twitter, dans une moindre mesure celle de Facebook, favorisent l'information immédiate.(...)

source et lien,VERS L'AVÈNEMENT D'UN MARKETING EN TEMPS RÉEL

The Consumer Engagement Company

“Social media can help brands understand how to keep their customers engaged and satisfied. And as we all know engaged and loyal customers mean higher value sales and ultimately more profits.“

What is social media and how can it work for your business?

The benefits that can be gained from a good social media strategy, are, but not limited to:
- increased access to your target market
- building of relationships with prospective clients and current clients
- researching and understanding what your competitors are doing and how you can differentiate in a competitive market
- quick access to 100s of people who should be hearing about what you can do for them
- financially low cost to join (but! you can lose a lot of time and money if you do it wrong)
- your efforts and time can be measured against the results that you are looking for (so, one ad in the paper reaches how many people… do you even know who looks at it? with social media you can see who visits your site from facebook or twitter etc)
- brand reputation – knowing who says what about you, your industry or your competitors anytime
- search engine friendly – your ranking goes up the more site you are participating in
- referral marketing – people buy from who they know and who knows who!
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Find again coments with the following link, new media angels