The Consumer Engagement Company

“Social media can help brands understand how to keep their customers engaged and satisfied. And as we all know engaged and loyal customers mean higher value sales and ultimately more profits.“

What is social media and how can it work for your business?

The benefits that can be gained from a good social media strategy, are, but not limited to:
- increased access to your target market
- building of relationships with prospective clients and current clients
- researching and understanding what your competitors are doing and how you can differentiate in a competitive market
- quick access to 100s of people who should be hearing about what you can do for them
- financially low cost to join (but! you can lose a lot of time and money if you do it wrong)
- your efforts and time can be measured against the results that you are looking for (so, one ad in the paper reaches how many people… do you even know who looks at it? with social media you can see who visits your site from facebook or twitter etc)
- brand reputation – knowing who says what about you, your industry or your competitors anytime
- search engine friendly – your ranking goes up the more site you are participating in
- referral marketing – people buy from who they know and who knows who!
(...)

Find again coments with the following link, new media angels