mardi 6 août 2013

Traditional technology looms large for luxury companies

Leonard Barratt takes the measurements of a customer to be fitted with a bulletproof waistcoat in Pall Mall, London  
Suits you: Tailoring in 1956. Can companies that cling to old methods of production survive in today's machine-driven world?

It's a tall order to be best dressed at the launch of a tailor in Savile Row, the home of bespoke tailoring in London for almost 200 years.

But James Sleater, co-founder of Cad and the Dandy, is doing his best.

At a party to mark the arrival of Savile Row's newest resident, he is dressed in a suit with a difference - one made in-store on a 200-year-old loom.

The suit was created to showcase the company's in-house talent, but it is unlikely the loom will be fired up again.

Read more... Labour-intensive

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