Singer and actress Jennifer Lopez is to open a chain of 15 mobile phone stores in the US targeted at Latinos.
The Jenny From The Block performer is majority owner of Viva Movil as well as its "chief creative officer" and marketing face of the brand.
The company promises a "culturally relevant" experience with bilingual staff, the company said.
follow: Lopez is the latest in a growing line of celebrities getting involved in technology retail.
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