In its attempt to reverse two years of losses and a six-year sales slump, Sears is going all in online.
The company’s new mantra is “integrated retail,” a phrase uttered over and over again last week by Chief Executive Eddie Lampert as he addressed “unacceptable” losses and a plan to turn things around.
The idea is to stitch together closely sales on the Internet and mobile devices with those in bricks-and-mortar stores.
Read more... Lampert said Sears is doing this by shrinking shipping times
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