Thanks to the huge, $117 million opening for Fast & Furious 6, Memorial Day weekend set a new box-office record. The three days saw a combined $323 million in ticket sales for the top 10 films, including another big sequel, The Hangover Part III, which underperformed with $51 million.
Furious 6’s success was expected, to a degree. The 12-year-old franchise consistently performs well—2011’s Fast Five took in more than $200 million in domestic ticket sales alone—using high-profile casting switch-ups, in addition to the requisite muscle cars and explosions, to expand its fan base. Yet more than those bulging biceps and motorcycle flips, Furious 6 owes its weekend haul to its singular ability to attract an audience that reflects America’s shifting demographics.
Read more... The Fast & Furious films may have the most ethnically diverse cast of any blockbuster franchise
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