How Can Brands Connect With the Facebook Generation?

How Can Brands Connect With the kids through Generation?

Conducted in seven countries, the United States, United Kingdom, China, Brazil, Spain, India, and Mexico, a study explored the motivations of 16- to 30-year-olds through Generation, in the act of buying things in  brands interaction.

During this study, the public was invite to talk with a self-definition emphasizes, about the means they have to let the brands live in their everyday life.

This study can define the keys of kids's living brands with the Facebook Generation:
- The social economy has replaced the experience economy
- Technology is indispensable
- Truth is currency
- Social justice is an important driver

The last chapter is about marketing. Its take an important place to connect with generation. Every brands
study their marketing to define an image nearest the kids spirit...

© A.Aufauvre


businessweek, by Pam Dyer How Can Brands Connect With the Facebook Generation?
"According to a report by McCann WorldGroup, “The Truth About Youth”, millennials live in a new “social economy” in which recommending and sharing brands is front and center in their daily lives. The April study was conducted in seven countries: the United States, United Kingdom, China, Brazil, Spain, India, and Mexico. It explored the motivations of 16- to 30-year-olds with the goal of uncovering how they differ from previous generations in terms of brand interaction. (...)"