French advertising conglomerate Publicis Groupe announced today that it has acquired Net@lk, a Chinese social media service provider, as part of its five-year plan to spend $4 billion purchasing small to mid-sized digital firms in emerging markets over the next five years.
Founded in 2007, Net@lk helps companies and brands implement social media strategies. The company, which says it has worked with over 60 Fortune 500 companies and almost 300 brands, including Coca Cola, Pernod Ricard, Walmart and Adidas, currently has 350 employees and six offices in Shanghai, Beijing, Chengdu, Hefei, Xiamen and Nanjing.
Net@lk consists of four stand-alone business divisions: Net@lk and Simone, which provide social media services; Lenx, a social content producer; and Buzzreader, which engages in monitoring, research and analytics for most Chinese social media platforms, including Weibo, Renren, Youku, Taobao and WeChat.
Read more... Net@lk and Lenx will be combined with DigitasLBi.
Aucun commentaire:
Enregistrer un commentaire