How Social Media Impacts Small Business

There is a trend lately that is moving toward small companies having greater success with social media than larger companies. Small companies don’t have to invest as much to make a big impact. Small companies hold the keys to success.

It is important for all companies to approach social media in a structured and organized manner. If you set up a routine that is easy to follow and yields positive results, you will be more inclined to stick to it. That applies to all businesses, however, smaller companies, because their size makes them easier to manage, generally start to see results more readily than larger companies. The following are keys to success when it comes to using social media to its fullest potential:
(...) by Michael Cohn

Article link, How Social Media Impacts Small Business